The UK SME sector has been identified as a potentially attractive segment for non‐domestic European banks wishing to establish a base in the UK market. A survey by interview of 30 from a sampling frame of 354 medium‐sized enterprises in the UK suggests that foreign penetration of this market is unlikely in the short term. At present, medium‐sized enterprises attach considerable importance to factors such as trust and confidence in their banking relationship. For foreign banks to penetrate this market it would be necessary to overcome existing conservative approaches to banking relationships and particularly concerns over support to distressed businesses.
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