Consumer Buying Behaviour in Financial Services: An Overview

Abstract

Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework as a basis for future conceptual work because of its emphasis on the relationships and interactions in the buying process.

Citation

McKechnie, S. (1992), "Consumer Buying Behaviour in Financial Services: An Overview", International Journal of Bank Marketing, Vol. 10 No. 5, pp. 5-39. https://doi.org/10.1108/02652329210016803