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ATM Banking Behaviour in Kuwait: A Consumer Survey

International Journal of Bank Marketing

ISSN: 0265-2323

Publication date: 1 March 1992

Abstract

There has been a growing interest among banks and financial institutions in encouraging bank customers to use automatic teller machines (ATMs). This study attempts to identify customers′ awareness, usage patterns, reasons for using (not using) ATMs, new services required, as well as problems associated with using ATMs in Kuwait. Significant differences in attitudes and opinions among age, nationality, marital status, occupation, income, and educational level groups are also reported. Implications of the study are suggested regarding the role of electronic technologies in marketing developent. Identifies some specific marketing strategy considerations designed to ensure retail customers′ acceptance and usage of ATMs. In addition, reports recommendations for further research.

Keywords

Citation

El‐Haddad, A.B. and Almahmeed, M.A. (1992), "ATM Banking Behaviour in Kuwait: A Consumer Survey", International Journal of Bank Marketing, Vol. 10 No. 3, pp. 25-32. https://doi.org/10.1108/02652329210015318

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited