TY  - JOUR
AB  - Investigates how large UK multinational firms evaluate individual
and multiple banking relationships, and how they exercise control over
their portfolios of banks. The identification and description of how
firms do this is important for those banks marketing a wide range of
financial services to the corporate sector. Between 1986 and 1990, 15
confidential corporate case studies were developed from interviews with
UK firms. The case firms were a sample of 15 large UK‐based
multinational companies (MNCs) drawn from the FT100. Senior
finance personnel were interviewed during 1986‐90 in all 15 firms using
a semi‐structured questionnaire. Uses a theoretical perspective to
interpret this decision behaviour and explores the nature and function
of these decision rules.
VL  - 10
IS  - 2
SN  - 0265-2323
DO  - 10.1108/02652329210012140
UR  - https://doi.org/10.1108/02652329210012140
AU  - Holland John B.
PY  - 1992
Y1  - 1992/01/01
TI  - Relationship Banking: Choice and Control by the
Multinational Firm
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 29
EP  - 40
Y2  - 2024/04/25
ER  -