TY - JOUR AB - Discusses an on‐site study of the integration of an “interactive video terminal” into active service in a Scottish bank by means of observation and interview of both users and non‐users of the terminal, the purpose of which is to develop knowledge of the processes governing technology transfer and to identify problem areas. Presents summary recommendations arising from the study. VL - 10 IS - 2 SN - 0265-2323 DO - 10.1108/02652329210012113 UR - https://doi.org/10.1108/02652329210012113 AU - Bell K.R. AU - Scobie G.E.W. PY - 1992 Y1 - 1992/01/01 TI - Multimedia Technology, Banks and Their Customers T2 - International Journal of Bank Marketing PB - MCB UP Ltd SP - 3 EP - 9 Y2 - 2024/03/29 ER -