TY  - JOUR
AB  - In today′s world businesses function in a marketing environment.
The banking industry is no exception. However, the changing world
situation always requires bankers to reassess their strategies in order
to stay competitive. As part of the banking establishment, bank branch
managers play a very important role. This article examines the new roles
and functions of bank branch managers through their own experiences in
this ever‐changing marketing environment. The research results shed some
new light on how to successfully manage these full‐service branch
offices in today′s marketing era.
VL  - 9
IS  - 3
SN  - 0265-2323
DO  - 10.1108/02652329110143704
UR  - https://doi.org/10.1108/02652329110143704
AU  - Deng Shengliang
AU  - Moutinho Luiz
AU  - Meidan Arthur
PY  - 1991
Y1  - 1991/01/01
TI  - Bank Branch Managers in a Marketing Era: Their Roles and
Functions in a Marketing Era
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 32
EP  - 38
Y2  - 2024/04/23
ER  -