A study is described involving the use of questionnaires to investigate the situational factors (economy, government, technology, competition, culture, demography) that affect the banking industry in Saudi Arabia. The results reveal that culture and technology are viewed as less important than the government and the economy. It is advisable for banking strategists to start thinking about the importance of culture, demography, and technology in Saudi Arabia. Considering the rise in Islamic awareness, bankers should in some way create an atmosphere to benefit from this trend and change it to a positive factor. More attention should be directed towards integrating technology, culture and demography.
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