TY  - JOUR
AB  - A report on the empirical findings of a research project examining
the marketing practices, strategies and organisational characteristics
of a sample of 23 banks and other companies in the UK retail financial
services market. The better performing companies, which were identified
by peer admiration, could be distinguished from the less successful
companies by wealthier customers and greater skill at controlling the
costs of supplying their services. The implications of these findings
for banks and other financial companies are discussed.
VL  - 9
IS  - 3
SN  - 0265-2323
DO  - 10.1108/02652329110140239
UR  - https://doi.org/10.1108/02652329110140239
AU  - Speed Richard
AU  - Smith Gareth
PY  - 1991
Y1  - 1991/01/01
TI  - Marketing Strategy and Company Performance: A Discriminant
Analysis in the Retail Financial Services Industry
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 25
EP  - 31
Y2  - 2024/05/11
ER  -