TY  - JOUR
AB  - The financial planning industry has demonstrated significant growth
in Australia through the 1980s. A benefit segmentation study of the
financial planning market in Perth, Western Australia, is examined. A
telephone survey was conducted on a random sample of 400 respondents
drawn from the metropolitan telephone book. Four underlying benefit
dimensions which are sought when making investment decisions are
identified. Respondents are then segmented based on their pattern of
responses over these dimensions. Three segments are identified –
disinterested investors, demanding investors and security seekers. While
the Perth marketplace could be segmented using investment benefits,
attempts to profile these segments in terms of demographic
characteristics and investment activity are inconclusive.
VL  - 9
IS  - 2
SN  - 0265-2323
DO  - 10.1108/02652329110140194
UR  - https://doi.org/10.1108/02652329110140194
AU  - Soutar Geoffrey N.
AU  - McNeil Margaret M.
PY  - 1991
Y1  - 1991/01/01
TI  - A Benefit Segmentation of the Financial Planning Market
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 25
EP  - 29
Y2  - 2024/04/23
ER  -