Using an index of English‐French Canadian ethnicity developed on the basis of language use in various social communication situations, this study investigates the relationship between ethnicity and use (ownership) of several financial services. A significant result is found in all cases even after removing the effects of income, family life cycle and size.
Joy, A., Kim, C. and Laroche, M. (1991), "Ethnicity as a Factor Influencing Use of Financial Services", International Journal of Bank Marketing, Vol. 9 No. 4, pp. 10-16. https://doi.org/10.1108/02652329110137693
MCB UP Ltd
Copyright © 1991, MCB UP Limited