Ethnicity as a Factor Influencing Use of Financial Services
International Journal of Bank Marketing
Article publication date: 1 April 1991
Using an index of English‐French Canadian ethnicity developed on the basis of language use in various social communication situations, this study investigates the relationship between ethnicity and use (ownership) of several financial services. A significant result is found in all cases even after removing the effects of income, family life cycle and size.
Joy, A., Kim, C. and Laroche, M. (1991), "Ethnicity as a Factor Influencing Use of Financial Services", International Journal of Bank Marketing, Vol. 9 No. 4, pp. 10-16. https://doi.org/10.1108/02652329110137693
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