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Ethnicity as a Factor Influencing Use of Financial Services

International Journal of Bank Marketing

ISSN: 0265-2323

Publication date: 1 April 1991

Abstract

Using an index of English‐French Canadian ethnicity developed on the basis of language use in various social communication situations, this study investigates the relationship between ethnicity and use (ownership) of several financial services. A significant result is found in all cases even after removing the effects of income, family life cycle and size.

Keywords

Citation

Joy, A., Kim, C. and Laroche, M. (1991), "Ethnicity as a Factor Influencing Use of Financial Services", International Journal of Bank Marketing, Vol. 9 No. 4, pp. 10-16. https://doi.org/10.1108/02652329110137693

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited