TY  - JOUR
AB  - The influx of new Russian immigrants to Israel is described with
the marketing challenge that it poses to Israeli banks. Some of the
salient characteristics of this wave of immigration are delineated as
well as the means employed by Israeli banks in the competition for new
accounts. Bank Hapoalim′s marketing strategy is described, including
in‐branch activity, advertising and promotion aids. Some research
findings from a survey among newly arrived Russian immigrants are
reported. The article discusses some of the social problems facing this
new immigration from Russia to Israel.
VL  - 9
IS  - 3
SN  - 0265-2323
DO  - 10.1108/02652329110135622
UR  - https://doi.org/10.1108/02652329110135622
AU  - Boneh Dan
PY  - 1991
Y1  - 1991/01/01
TI  - Immigrants from Russia: A Marketing Challenge for Israel′s
Banks
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 9
EP  - 10
Y2  - 2024/04/18
ER  -