TY  - JOUR
AB  - Investigates multiple banking behaviour in Hong Kong (in the retail
sector) by questionnaire survey. The survey includes analyses of the
number of banks used by each person, the types of services used at each
bank, and the factors that influence this type of consumer behaviour.
Reports that multiple banking is widespread and is heavily influenced by
such factors as risk reduction, convenience in terms of number of
branches and automatic teller machines, the relative advantage of
selected banks, prestige, need for credit and credit cards, and special
circumstances. Statistically significant differences were found in the
evaluation of the relative importance of these factors on multiple
banking behaviour based on sex, age, marital status, income and
education discriminators.
VL  - 9
IS  - 5
SN  - 0265-2323
DO  - 10.1108/02652329110007129
UR  - https://doi.org/10.1108/02652329110007129
AU  - Denton Luther
AU  - Chan Allan K.K.
PY  - 1991
Y1  - 1991/01/01
TI  - Bank Selection Criteria of Multiple Bank Users in Hong Kong
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 23
EP  - 34
Y2  - 2024/04/19
ER  -