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Commercial Bank Selection in Turkey

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 April 1991

Abstract

In view of the intense competition in the banking industry all over the world, managers of both commercial and public banks more and more are applying marketing strategy techniques in the operations. The use of marketing techniques in banking becomes even more important in developing country environments, as the supply of bank services far exceeds the demand in most cases. To be able to remain competitive, commercial banks in developing countries need to be more market‐oriented. In the light of this, the factors used in selecting a private/public commercial bank in an advanced developing country – Turkey – are examined. Study results indicate that there are differences among bank customers in their bank patronage behaviour when demographic and socioeconomic factors are considered.

Keywords

Citation

Kaynak, E., Küçükemiroglu, O. and Odabasi, Y. (1991), "Commercial Bank Selection in Turkey", International Journal of Bank Marketing, Vol. 9 No. 4, pp. 30-39. https://doi.org/10.1108/02652329110004249

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited