Corporate Banking Behaviour: A Survey in Hong Kong

Abstract

This article contains findings of a survey in Hong Kong amongst a representative sample of companies directed to understanding their buying behaviour and attitude to banking services. The areas explored include split‐banking behaviour, bank usage, bank switching, perceived importance of attributes of a bank in a banking relationship, and usage of other financial services. As Hong Kong may be the third financial centre in the world, after New York and London, and there is a general lack of literature on corporate banking behaviour of Hong Kong companies, this research aims to contribute a pioneering study, which is expected to provide invaluable insights to banks operating in Hong Kong both locally and foreign‐based so as to formulate their bank marketing strategies.

Citation

Chan, A.K.K. and Ma, V.S.M. (1990), "Corporate Banking Behaviour: A Survey in Hong Kong", International Journal of Bank Marketing, Vol. 8 No. 2, pp. 25-31. https://doi.org/10.1108/02652329010006202