Italian Banks: Competition and Competitive Strategies

Abstract

The structure of banking sectors varies considerably between European Community countries. The advent of the Single Market in 1992 may, therefore, be accompanied by significant restructuring in those countries with hitherto relatively fragmented banking sectors. Such a situation is highlighted with an overview of Italian banking – the evolution of bank‐market relations is described, changes in competition are outlined and the emerging competitive strategies are assessed.

Citation

Mottura, P. and Munari, L. (1990), "Italian Banks: Competition and Competitive Strategies", International Journal of Bank Marketing, Vol. 8 No. 3, pp. 17-23. https://doi.org/10.1108/02652329010003872