Findings are presented from an empirical study focused on the banking behaviour of corporate customers in South Africa. The selection of banks and bank services were investigated: the most important factors in selection were found to be quality of service, quality of staff, the nature of relationships with managers, and price of services. Further, although most of the responding companies had split banking arrangements, strong loyalty existed between organisations and their lead commercial banks.
Turnbull, P.W. and Gibbs, M.J. (1989), "The Selection of Banks and Banking Services among Corporate Customers in South Africa", International Journal of Bank Marketing, Vol. 7 No. 5, pp. 36-39. https://doi.org/10.1108/02652328910134662
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