Product Management in Corporate Banking

Abstract

The effective management of banking products becomes more critical as the external environment becomes more competitive. In the corporate sector this is particularly true and a structured, methodical, yet flexible, approach is required. The structure of the product management process is outlined. The key elements are dealt with and the interrelationships with other organisational functions are illustrated, together with the factors that complicate management in the international arena.

Citation

Stevenson, B.D. (1989), "Product Management in Corporate Banking", International Journal of Bank Marketing, Vol. 7 No. 1, pp. 17-21. https://doi.org/10.1108/02652328910134545