Marketing Graduates in the Financial/ Investment Services Sector: Students versus Executives
Myron Leonard
(Western Carolina University, USA)
Keith Stephens
(Western Carolina University, USA)
89
Abstract
The attitudes of financial investment service executives towards hiring college students with marketing backgrounds are examined, as well as the attitudes of the students toward working in financial institutions. A large proportion of students indicated having many of the attributes considered by the executives to be prerequisites for success.
Keywords
Citation
Leonard, M. and Stephens, K. (1989), "Marketing Graduates in the Financial/ Investment Services Sector: Students versus Executives", International Journal of Bank Marketing, Vol. 7 No. 4, pp. 11-16. https://doi.org/10.1108/02652328910131999
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited