TY  - JOUR
AB  - Purpose– This paper seeks to promote an understanding of gender effects on retirement plan participation as a function of fund assortment size.Design/methodology/approach– A decision simulation was conducted among 349 US adults whose task was to invest in a hypothetical 401(k) retirement plan. The number of mutual funds offered for investment was varied and the effects on the incidence and extent of participation observed.Findings– The results indicate that larger fund assortments tend to reduce participation among women, but increase it among men.Research limitations/implications– Replication in other contexts and with other data sets would be worthwhile.Practical implications– To enhance retirement plan adoption/participation, financial service firms may want to tailor such plans according to gender (and other consumer characteristics) according to the present set of findings.Originality/value– First time authors are aware that the interaction between gender and assortment size is examined.
VL  - 29
IS  - 5
SN  - 0265-2323
DO  - 10.1108/02652321111152927
UR  - https://doi.org/10.1108/02652321111152927
AU  - Morrin Maureen
AU  - Broniarczyk Susan
AU  - Jeffrey Inman J.
PY  - 2011
Y1  - 2011/01/01
TI  - Fund assortments, gender, and retirement plan participation
T2  - International Journal of Bank Marketing
PB  - Emerald Group Publishing Limited
SP  - 433
EP  - 450
Y2  - 2024/09/20
ER  -