TY - JOUR AB - Purpose– The purpose of this paper is to examine the approaches to consumer protection in UK financial services before and after the global financial crisis.Design/methodology/approach– This paper reviews the literature on behavioural economics and psychology, and uses it as the basis for a critique of the UK's approach to the supervision of financial services firms and the protection of their consumers.Findings– Non‐interventionist approaches to consumer protection, which are based on the traditional theories of the law and economics movement, have failed. As a result, there is now a shift in thinking towards more interventionist approaches.Research limitations/implications– By understanding the likely impact of the regulatory reforms the academic research community can assist the regulator to understand the best way to ensure desirable outcomes for users (consumers) of financial services.Originality/value– The moves to reform UK financial regulation after the crisis have only recently got under way and a lot of the reforms have not been widely debated or written on. VL - 29 IS - 2 SN - 0265-2323 DO - 10.1108/02652321111107620 UR - https://doi.org/10.1108/02652321111107620 AU - Akinbami Folarin ED - Sally McKecnie PY - 2011 Y1 - 2011/01/01 TI - Financial services and consumer protection after the crisis T2 - International Journal of Bank Marketing PB - Emerald Group Publishing Limited SP - 134 EP - 147 Y2 - 2024/05/10 ER -