TY  - JOUR
AB  - Purpose– The purpose of this paper is to show how technology has dramatically altered the way businesses operate in a business‐to‐business (B2B) context and has had profound influences on services, altering the way services are delivered. It is believed that the increased use of self‐service technologies (SSTs) impacts on B2B relationships. The paper seeks to explore the impact of the use of internet banking on business relationships.Design/methodology/approach– The paper reviews the results and implications of recent exploratory research conducted with a small sample of Australian business bank customers.Findings– It was expected that perceptions of technology would impact on the relationship. However, it was the perception of the relationship which led respondents to develop a perception of the technology. Further research is recommended.Practical implications– Banks are encouraging internet banking to reduce service delivery costs and improve service quality for customers. However, a greater understanding of the impact of this on relationships is essential.Originality/value– The importance of developing and fostering relationships with customers has long been regarded as important within services marketing and also within B2B relationships. However, there is little discussion of the impact of self‐service technologies on business relationships.
VL  - 26
IS  - 7
SN  - 0265-2323
DO  - 10.1108/02652320810913846
UR  - https://doi.org/10.1108/02652320810913846
AU  - Johns Raechel
AU  - Perrott Bruce
PY  - 2008
Y1  - 2008/01/01
TI  - The impact of internet banking on business‐customer relationships (are you being self‐served?)
T2  - International Journal of Bank Marketing
PB  - Emerald Group Publishing Limited
SP  - 465
EP  - 482
Y2  - 2024/04/25
ER  -