TY - JOUR AB - This paper seeks to explore empirically the relationships between efficiency, financial performance and customer service quality among a representative cross‐section of Australian banks and credit unions and the correlations between these categories of measures. In particular, it seeks to explore the strength of the relationship between efficiency, financial performance and service quality. Results show that all financial performance measures (interest margin, expense/income, return on assets and capital adequacy) are positively correlated with customer service quality scores. In contrast, the absence of a consistently positive relationship between efficiency and financial performance suggests that financial institutions that pursue improved financial performance through the single‐minded pursuit of lower costs may be fundamentally misguided. VL - 22 IS - 5 SN - 0265-2323 DO - 10.1108/02652320410549647 UR - https://doi.org/10.1108/02652320410549647 AU - Duncan Elizabeth AU - Elliott Greg PY - 2004 Y1 - 2004/01/01 TI - Efficiency, customer service and financial performance among Australian financial institutions T2 - International Journal of Bank Marketing PB - Emerald Group Publishing Limited SP - 319 EP - 342 Y2 - 2024/05/10 ER -