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Customer perceptions of the value delivered by retail banks in South Africa

Geoffrey Bick (Graduate School of Business Administration, University of the Witwatersrand, Gauteng, South Africa)
Andrew Beric Brown (Graduate School of Business Administration, University of the Witwatersrand, Gauteng, South Africa)
Russell Abratt (Huizenga School of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, Florida, USA)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 August 2004

Abstract

This paper examines the perception and expectations of banking customers regarding the value being delivered to them by retail banks in South Africa. A literature review dealing with the concept of value was undertaken that presents the value disciplines of operational excellence, product leadership and customer intimacy. Results of a study of 150 managers are presented. The results show that customers were not satisfied with the service, products and level of customer intimacy delivered to them by their banks. Thus, they did not believe that they were getting the value they expected. Recommendations to retail banking management are made to help remedy the situation.

Keywords

Citation

Bick, G., Beric Brown, A. and Abratt, R. (2004), "Customer perceptions of the value delivered by retail banks in South Africa", International Journal of Bank Marketing, Vol. 22 No. 5, pp. 300-318. https://doi.org/10.1108/02652320410549638

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited