Although Internet banking is a growing phenomenon, the underlying factors driving and inhibiting its diffusion are not well understood. This paper presents empirical research that investigated the factors driving and inhibiting Internet banking. The main component of the research was a Delphi study of expert opinion. This paper gives a brief overview of the academic literature on the diffusion of innovation and Internet banking. The conduct and findings of the Delphi study are then reported. The paper concludes that Internet banking will become an extremely important distribution channel in the future, with the drivers overcoming the inhibitors in influencing the rate. Further to this, the paper indicates that the existing diffusion of innovation literature identifies some of the factors instrumental in the diffusion of Internet banking. However, this study identifies additional issues.
Bradley, L. and Stewart, K. (2002), "A Delphi study of the drivers and inhibitors of Internet banking", International Journal of Bank Marketing, Vol. 20 No. 6, pp. 250-260. https://doi.org/10.1108/02652320210446715
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