TY - JOUR AB - This paper presents a conceptual analysis of time within a business‐to‐business financial services context. No study has attempted to do this in the financial services sector. We discuss the methodological debate, literature on temporality and multi‐disciplinary conceptualisations of time. Time as it operates in business relationships is also considered. We analyse effect and problems of the present, past and future in business relationships, and evaluate how these critical temporal junctures affect exchange, relationship development, and the internal and external effectiveness of companies. The paper concludes with a discussion of the resolution of the conflicts which arise out of different temporal perceptions and needs, an examination of those conflicts, and managerial applications for effective management of the alignment of time between interacting organisations. VL - 20 IS - 5 SN - 0265-2323 DO - 10.1108/02652320210437670 UR - https://doi.org/10.1108/02652320210437670 AU - Stanley Edmund AU - Tyler Katherine PY - 2002 Y1 - 2002/01/01 TI - The problem of time in financial services business markets: a conceptual approach T2 - International Journal of Bank Marketing PB - MCB UP Ltd SP - 227 EP - 241 Y2 - 2024/04/19 ER -