Cross boundary relationships in Portuguese banking and corporate financial services

Joao F. Proença (Professor of Marketing, University of Porto, Porto, Portugal)
Luis Mota de Castro (Professor of Corporate Strategy, University of Porto, Porto, Portugal)

International Journal of Bank Marketing

ISSN: 0265-2323

Publication date: 1 December 2000

Abstract

Conceptual analyses of buyer‐seller interaction in services are rare, particularly with reference to banking and financial services in general. This paper tries to apply the industrial network paradigm to relationships between firms and commercial banks in Portugal. It is argued that relationship banking is complex and embedded in an aggregate structure: banking networks. Three Portuguese case studies of corporate banking relationships are discussed. The paper examines the linkages between banks and factoring firms connected to the corporate banking relationships. It is argued that these linkages are forms of multi‐organizational partnering, in notion very similar to “internal” networks.

Keywords

Citation

Proença, J. and Mota de Castro, L. (2000), "Cross boundary relationships in Portuguese banking and corporate financial services", International Journal of Bank Marketing, Vol. 18 No. 7, pp. 338-346. https://doi.org/10.1108/02652320010359552

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Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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