The concept of value in relationship marketing is a theme of increasing interest. This paper examines the concepts of employee value, customer value and shareholder value and the linkages between them. It reviews research on the service‐profit chain framework and other related models and then discusses the extent to which linkage models or enterprise performance models, which integrate these components of value, have been adopted by organisations. An example is used to illustrate the adoption and use of an enterprise performance model. Implications for the retail financial services sector are considered.
Payne, A., Holt, S. and Frow, P. (2000), "Integrating employee, customer and shareholder value through an enterprise performance model: an opportunity for financial services", International Journal of Bank Marketing, Vol. 18 No. 6, pp. 258-273. https://doi.org/10.1108/02652320010358689Download as .RIS
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