To read the full version of this content please select one of the options below:

Charities’ bankers: an analysis of UK market shares

Christopher J. Cowton (Professor of Accounting, Huddersfield University Business School, Huddersfield, UK)
Julie Drake (Senior Lecturer in Accounting, Huddersfield University Business School, Huddersfield, UK)
Paul Thompson (Senior Lecturer in Accounting, Huddersfield University Business School, Huddersfield, UK)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 February 2000

Abstract

Whether from a desire to be seen to be socially responsible, in pursuit of perceived profit opportunities, or as a reaction to increased professionalism on the part of charities, UK banks are paying increasing attention to the voluntary sector. Using secondary data, this paper investigates the market shares of banks amongst charities. It reveals that NatWest is the current market leader, but comparisons with a paper published a decade ago suggest that its market share and lead have diminished significantly. Further analysis reveals that one reason for that decline might be the recent growth in the share accounted for by the Co‐operative Bank, possibly as a consequence of the introduction of its ethical policy, some of the implications of which are discussed.

Keywords

Citation

Cowton, C.J., Drake, J. and Thompson, P. (2000), "Charities’ bankers: an analysis of UK market shares", International Journal of Bank Marketing, Vol. 18 No. 1, pp. 42-47. https://doi.org/10.1108/02652320010315343

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited