Export information acquisition modes: measure development and validation

Abstract

Export information acquisition has mostly been examined disparately as researchers have tended to focus on certain modes of information acquisition independently of others. Furthermore, past studies have typically employed single‐item measures to operationalize information acquisition. The present study attempts to redress these deficiencies by considering a comprehensive set of export information acquisition modes and by developing psychometrically sound measures for each. The results show the adequacy of considering three broad export information acquisition modes (export marketing research, export assistance, and export market intelligence), each of which is operationalized by means of a multi‐item scale. The latter are shown to be reliable and to possess content, convergent, discriminant, and nomological validity.

Citation

Souchon, A.L. and Diamantopoulos, A. (1999), "Export information acquisition modes: measure development and validation", International Marketing Review, Vol. 16 No. 2, pp. 143-168. https://doi.org/10.1108/02651339910267835