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Formation and performance of multi‐partner joint ventures: a Sino‐foreign illustration

David A. Griffith (Division of Marketing, Michael F. Price College of Business, The University of Oklahoma, Norman, Oklahoma, USA)
Michael Y. Hu (Department of Marketing, College of Business Administration, Kent State University, Kent, Ohio, USA)
Haiyang Chen (Williamson School of Business Administration, Youngstown State University, Youngstown, Ohio, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 June 1998

1731

Abstract

This study examines the factors influencing the number of partners forming an international joint venture (IJV) and the resultant outcome on performance. Various theoretical paradigms (such as strategic behavior, organizational learning, eclectic theory, socio‐cultural distance, and role theory) are drawn upon from the literature to develop a set of testable hypotheses which may assist in understanding the factors influencing the number of partners forming an IJV. Size (overall equity investment), control, socio‐cultural distance, industrial characteristics (technology and capital intensity) and location are used to differentiate the number of partners in an IJV. Additionally, an outcome orientation was taken to determine the impact of the number of partners on performance. Empirical findings, based upon Sino‐foreign IJVs, indicate that the number of partners involved with the cooperative agreement were positively associated with the size of the IJV, and differed across control and location of the IJV. Further, performance tended to increase as more partners were included within the IJV.

Keywords

Citation

Griffith, D.A., Hu, M.Y. and Chen, H. (1998), "Formation and performance of multi‐partner joint ventures: a Sino‐foreign illustration", International Marketing Review, Vol. 15 No. 3, pp. 171-187. https://doi.org/10.1108/02651339810221025

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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