TY  - JOUR
AB  - Investigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and post‐experimental inquiry. The results converge in their support of the plausibility of demand artefacts in the single and multi‐cue list format conditions. However, in the multi‐cue ad format condition, demand artefacts are found to be a less plausible alternative explanation for the experimental results. Discusses the implications of these results and future research directions.
VL  - 14
IS  - 4
SN  - 0265-1335
DO  - 10.1108/02651339710173417
UR  - https://doi.org/10.1108/02651339710173417
AU  - Lim Jeen‐Su
AU  - Darley William K.
PY  - 1997
Y1  - 1997/01/01
TI  - An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 201
EP  - 217
Y2  - 2024/04/25
ER  -