Corporate sponsorship of sporting and cultural events has emerged as a critical component of global promotion strategy. Global sponsorship by multinationals could be made more cost‐effective with similar and generally consistent taxation legislation worldwide. International environmental and quality management standards such as ISO 14000 and ISO 9000 are examples of global standards that have emerged due to the increasingly international nature of commerce. Describes the tax implications of corporate sponsorship utilizing the USA and Ireland as illustrative examples, provides general guidelines for other nations including the UK, and suggests that sponsorship regulations be made more consistent globally.
Wise, S. and Miles, M. (1997), "Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination?", International Marketing Review, Vol. 14 No. 3, pp. 183-195. https://doi.org/10.1108/02651339710170258Download as .RIS
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