Competitive environmental scanning and export involvement: an initial inquiry

Abstract

Presents an initial inquiry into the role of competitive environmental scanning in the internationalization process. Explores specifically the relationship between dimensions of competitive environmental scanning and measures of export market involvement and success. Finds that the results provide strong support for the contention that scanning capabilities must be developed for firms to pursue strategies that will result in a higher degree of export involvement and export success.

Citation

Lim, J., Sharkey, T.W. and Kim, K.I. (1996), "Competitive environmental scanning and export involvement: an initial inquiry", International Marketing Review, Vol. 13 No. 1, pp. 65-80. https://doi.org/10.1108/02651339610111353