TY  - JOUR
AB  - Aims to identify and test criteria useful in screening potential worldwide opportunities. International business literature suggested the criteria which were applied in six product samples to determine whether the same criteria could be used across products. Accepts this proposition. Also shows that four criteria: product‐specific market size growth, indirect market size, trade, and level of economic development contributed most to the discriminating capabilities among potential markets.
VL  - 13
IS  - 1
SN  - 0265-1335
DO  - 10.1108/02651339610111344
UR  - https://doi.org/10.1108/02651339610111344
AU  - Russow Lloyd C.
AU  - Okoroafo Sam C.
PY  - 1996
Y1  - 1996/01/01
TI  - On the way towards developing a global screening model
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 46
EP  - 64
Y2  - 2024/05/04
ER  -