TY  - JOUR
AB  - Direct selling as a type of non‐store retailing continues to
increase internationally and in Australia in its use and popularity. One
non‐store retailing method, multilevel marketing or network marketing,
has recently incurred a degree of consumer suspicion and negative
perceptions. A study was developed to investigate consumer perceptions
and concerns in New South Wales and Victoria. Consumers were surveyed to
determine their perception of direct selling and its relationship to
consumer purchasing decisions. Responses indicate consumers had a
negative perception towards network marketing, while holding a low
positive view of direct selling. There appears to be no influence of
network marketing on consumer purchase decisions.
VL  - 12
IS  - 6
SN  - 0265-1335
DO  - 10.1108/02651339510102976
UR  - https://doi.org/10.1108/02651339510102976
AU  - Kustin Richard A.
AU  - Jones Robert A.
PY  - 1995
Y1  - 1995/01/01
TI  - Research note: a study of direct selling perceptions in Australia
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 60
EP  - 67
Y2  - 2024/04/18
ER  -