TY  - JOUR
AB  - Offers a parsimonious conceptual framework to provide a more systematic
assessment of cross‐cultural business gift practices. Uses the high and
low context classification of cultures to compare gift giving and to
provide factors explaining possible differences. Then offers research
propositions to guide future research and to assist international
business managers when making gift‐giving decisions. Also provides a
manager′s checklist to guide cross‐cultural gift‐giving decisions.
VL  - 11
IS  - 4
SN  - 0265-1335
DO  - 10.1108/02651339410069245
UR  - https://doi.org/10.1108/02651339410069245
AU  - Arunthanes Wiboon
AU  - Tansuhaj Patriya
AU  - Lemak David J.
PY  - 1994
Y1  - 1994/01/01
TI  - Cross‐cultural Business Gift Giving: A New Conceptualization and
Theoretical Framework
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 44
EP  - 55
Y2  - 2024/05/04
ER  -