Offers a parsimonious conceptual framework to provide a more systematic assessment of cross‐cultural business gift practices. Uses the high and low context classification of cultures to compare gift giving and to provide factors explaining possible differences. Then offers research propositions to guide future research and to assist international business managers when making gift‐giving decisions. Also provides a manager′s checklist to guide cross‐cultural gift‐giving decisions.
Arunthanes, W., Tansuhaj, P. and Lemak, D.J. (1994), "Cross‐cultural Business Gift Giving: A New Conceptualization and Theoretical Framework", International Marketing Review, Vol. 11 No. 4, pp. 44-55. https://doi.org/10.1108/02651339410069245
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