TY  - JOUR
AB  - A sample of “successful” (defined as those winning a major export in the
previous three years) and less successful New Zealand companies were
compared in terms of their use of foreign language specialists. Presents
the results, which provided support for the expectation of a positive
relationship between export success and the deployment of such skills.
“Successful” companies were found to employ more foreign language
specialists, to employ specialists with a broader range of foreign
language skills and to expect higher levels of language proficiency.
Foreign language specialists were also more likely to be employed within
the marketing function and to assist the use of direct selling modes.
These findings have important implications for the training of foreign
language specialists. Language training needs to be coupled with sound
knowledge of at least one major functional area of management. For New
Zealand language specialists employability is considerably enhanced with
marketing expertise and some overseas experience.
VL  - 11
IS  - 4
SN  - 0265-1335
DO  - 10.1108/02651339410069218
UR  - https://doi.org/10.1108/02651339410069218
AU  - Enderwick Peter
AU  - Akoorie Michele
PY  - 1994
Y1  - 1994/01/01
TI  - Pilot Study Research Note: The Employment of Foreign Language Specialists
and Export Success – The Case of New Zealand
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 4
EP  - 18
Y2  - 2024/04/16
ER  -