Accelerating the Design‐build‐test Cycle for Effective Product Development

Abstract

An understanding of effective problem solving is essential for everyone involved in development teams. For most development projects, the design‐build‐test cycle is the fundamental building block of effective problem solving. Examines the design‐build‐test cycle and describes alternative modes of problem solving and their implications for organizational skills and capabilities. Examines how superior capabilities at conducting the cycle can be used to make dramatic improvements in individual product development efforts. Concludes by considering how a firm can leverage the problem‐solving ability into a competitive advantage.

Citation

Wheelwright, S.C. and Clark, K.B. (1994), "Accelerating the Design‐build‐test Cycle for Effective Product Development", International Marketing Review, Vol. 11 No. 1, pp. 32-46. https://doi.org/10.1108/02651339410057509