To read the full version of this content please select one of the options below:

Towards the Fifth‐generation Innovation Process

Roy Rothwell (Science Policy Research Unit, University of Sussex, UK)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1994

36437

Abstract

The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process. Describes developments towards this process.

Keywords

Citation

Rothwell, R. (1994), "Towards the Fifth‐generation Innovation Process", International Marketing Review, Vol. 11 No. 1, pp. 7-31. https://doi.org/10.1108/02651339410057491

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

Related articles