A Survey of Countertrade Practices with Eastern Europe

Abstract

Gauges the attitudes of Canadian executives towards countertrade with East European trade partners. Discusses the origin, types and scale of countertrade as a portion of world trade, together with a review of the literature. Describes a research study and presents the findings. Offers potential business strategies and responses based on these findings.

Citation

Kindra, G.S., Stapenhurst, F. and Strizzi, N. (1993), "A Survey of Countertrade Practices with Eastern Europe", International Marketing Review, Vol. 10 No. 6. https://doi.org/10.1108/02651339310051632