TY  - JOUR
AB  - The issue a parallel importation has been explored from the
perspectives of more developed, brand‐exporting, countries, in the
literature. Examines the issue from the perspective of a newly emerged,
brand‐importing country. Taiwan, and reports a comparative analysis. In
addition, an exploratory survey via personal interviews with managers of
trading companies involved in parallel importing was conducted to gain
insight on how parallel importers operate in Taiwan. Knowing different
opinions and attitudes towards parallel importation in emerging markets
can help multinational companies make better internal marketing
decisions. Concludes that most significant contribution of parallel
importation to Taiwan′s economy is that it generally result in lower
prices, better products and, therefore, a higher quality of life.
VL  - 10
IS  - 6
SN  - 0265-1335
DO  - 10.1108/02651339310051605
UR  - https://doi.org/10.1108/02651339310051605
AU  - Chang Tung‐Zong
PY  - 1993
Y1  - 1993/01/01
TI  - Parallel Importation in Taiwan: A View from a Newly Emerged
Country and a Comparative Analysis
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/05/07
ER  -