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The Rise of Innovative Hot Spots: Silicon Valley and Route 128

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 March 1993

270

Abstract

Examines the cultural and structural changes in both California and Massachusetts over the last 40 years to explain those factors which caused these innovative hot spots to glow brightly and then cool. Examines innovative hot spots and their similarities and differences from the rest of the country as an explanation to understand better the innovation phenomena. Makes recommendations concerning other areas and preconditions to create or maintain innovative hot spots.

Keywords

Citation

Herbig, P.A. and Golden, J.E. (1993), "The Rise of Innovative Hot Spots: Silicon Valley and Route 128", International Marketing Review, Vol. 10 No. 3. https://doi.org/10.1108/02651339310040661

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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