Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode

Abstract

Focuses on characteristics of a host country′s market that influence a firm′s entry mode choice of exporting versus producing in that foreign country. A survey was conducted among US manufacturers who exported a given product to one country and locally produced the same product within another country. The host country′s market characteristics were described in terms of their business environment, production factors, and competitiveness of local competitors. The hypotheses tested indicated that the level of competitiveness of local competitors and availability of local production factors have a greater impact on the firm′s entry mode choice than a host country′s business environment factors.

Citation

Kwon, Y. and Konopa, L.J. (1993), "Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode", International Marketing Review, Vol. 10 No. 2. https://doi.org/10.1108/02651339310032552