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The Internationalization Process of Franchise Systems: A Conceptual Model

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 May 1992

Abstract

Presents a conceptual model that examines the determinants of the internationalization process of franchise systems. The basic assumption of the model is that the internationalization decision is essentially a cost/benefit assessment that is filtered through the perceptions of top management. Consequently, the central constructs of the model are perceived risk and perceived benefits which are shaped by a set of organizational and environmental factors, and which, in turn, determine the strengths of intentions to internationalize.

Keywords

Citation

Eroglu, S. (1992), "The Internationalization Process of Franchise Systems: A Conceptual Model", International Marketing Review, Vol. 9 No. 5. https://doi.org/10.1108/02651339210020277

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited