TY  - JOUR
AB  - As the use of countertrade increases and countertrade research
proliferates, it is necessary to integrate the knowledge to document
what has been done and identify gaps for future research. Proposes
Bagozzi′s exchange framework as a model for integrating research and
identifying situational contingencies, characteristics of social actors
and third parties, and social influence between actors as the
determinants of exchange. Managerial implications are also identified.
VL  - 9
IS  - 4
SN  - 0265-1335
DO  - 10.1108/02651339210017127
UR  - https://doi.org/10.1108/02651339210017127
AU  - Okoroafo Sam C.
PY  - 1992
Y1  - 1992/01/01
TI  - An Application of Bagozzi′s Exchange Model to Integrate of
Countertrade Research
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -