To read the full version of this content please select one of the options below:

Perceptions of Organizational Fairness: A Cross‐national Perspective

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1992


Reports the results of a study that examined industrial salespeople′s perceptions of organizational fairness (a measure of perceived equity) across the United States, Japan and Korea. Prior research has found that employees′ perceived equity is associated with several job‐related responses, such as worker job satisfaction, absenteeism and turnover. Preliminary evidence suggests that perceived equity may be culturally based. Findings of the investigation indicate that salesperson perceptions vary across the three countries. Discusses the implications of the findings.



Kotabe, M., Dubinsky, A.J. and Un Lim, C. (1992), "Perceptions of Organizational Fairness: A Cross‐national Perspective", International Marketing Review, Vol. 9 No. 2.




Copyright © 1992, MCB UP Limited