US International Trade Intermediaries: A Field Study Investigation

Abstract

A field investigation of 35 US international trade intermediaries reveals that, in response to various environmental factors, the intermediaries have made changes in the products they handle, the markets they serve, and the services they provide. They have also moved away from a pure export‐management‐company role to that of a trading company format. Draws implications for practitioners and policy makers.

Citation

Perry, A.C. (1992), "US International Trade Intermediaries: A Field Study Investigation", International Marketing Review, Vol. 9 No. 2. https://doi.org/10.1108/02651339210012429