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US International Trade Intermediaries: A Field Study Investigation

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1992

Abstract

A field investigation of 35 US international trade intermediaries reveals that, in response to various environmental factors, the intermediaries have made changes in the products they handle, the markets they serve, and the services they provide. They have also moved away from a pure export‐management‐company role to that of a trading company format. Draws implications for practitioners and policy makers.

Keywords

Citation

Perry, A.C. (1992), "US International Trade Intermediaries: A Field Study Investigation", International Marketing Review, Vol. 9 No. 2. https://doi.org/10.1108/02651339210012429

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited