TY  - JOUR
AB  - One of the main functions of culture is division of labour among
various actors in society. Since the global environment is characterised
by diverse and deep‐rooted cultural norms and value systems, the nature
of this division of labour across cultures should exhibit systematic
differences. Channels of distribution are primarily designed to
facilitate division of labour, and channel relationships should
therefore reflect the underlying cultural tenets of society. Using
Hofstede′s schemata to classify various national cultures, a series of
propositions is generated on how distribution channel relationships will
vary across countries based on their positions on Hofstede′s four
dimensions of culture.
VL  - 8
IS  - 3
SN  - 0265-1335
DO  - 10.1108/02651339110004069
UR  - https://doi.org/10.1108/02651339110004069
AU  - Kale Sudhir H.
AU  - McIntyre Roger P.
PY  - 1991
Y1  - 1991/01/01
TI  - Distribution Channel Relationships in Diverse Cultures
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/04/23
ER  -