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Self‐assessment by State Export Promotion Agencies: A Status Report

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 March 1990


The surging growth of state export promotion budgets in the United States should be justified by evaluating the effectiveness of the activities they support. This study relates the assessment of export promotion efforts to the level of state export activity. Multiple correspondence analysis was used to analyse the telephone survey data collected from export promotion officials in 45 states. Findings show relationships among the level of state export activity and the level of effort required for evaluation, the size of export promotion budgets, and the use of selected export promotion activities.



Goodnow, J. and Elizabeth Goodnow, W. (1990), "Self‐assessment by State Export Promotion Agencies: A Status Report", International Marketing Review, Vol. 7 No. 3.




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